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GIFT has shared “Every Step,” a shimmering space-rock song from its upcoming album Frenzy For The Thrill, due Jan. 15 on Captured Tracks. The accompanying video follows frontman TJ Freda through the city as he searches for a moment of peace. Freda says the song considers perspective, guilt and the coexistence of beauty and brokenness.
New York psych-pop band GIFT has released “Every Step,” a new single from its upcoming album Frenzy For The Thrill, due Jan. 15 through Captured Tracks. The band also shared a video featuring frontman TJ Freda moving through the city in search of a moment of peace.
“Every Step” takes a softer approach than the album’s previously released lead single, “Hand To The Flame.” The source describes the new track as a shimmering space-rock song that floats rather than pushing forward with the earlier single’s harder impact. It is the latest preview of the forthcoming record from the New York quintet.
In the accompanying video, Freda appears beaten up as he travels through the city looking for peace. The source does not give further production details or identify the video’s director. GIFT is led by Freda and was named a Band To Watch in 2024 by Stereogum.
Freda connected the song to the way people respond to personal troubles amid larger events. He said small problems can feel difficult even when other things in the world carry greater weight, and that gap can prompt guilt or disillusionment. The album, Frenzy For The Thrill, is scheduled for Jan. 15 on Captured Tracks; the report links to a preorder but does not specify the year of release.
A Softer Preview of GIFT’s Album
“Every Step” offers a different indication of the album’s sound from the band’s lead single. Its more spacious, subdued presentation suggests that Frenzy For The Thrill will not be represented by the harder-edged “Hand To The Flame” alone. The release gives listeners another point of comparison before the record arrives.
Freda’s comments also frame the track around a common tension: feeling distressed by personal circumstances while believing that larger problems deserve more attention. He does not present the song as a solution. Instead, his description emphasizes how perspective can shift between hope and heaviness, and how beauty and damage may coexist.
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From “Hand To The Flame” to “Every Step”
GIFT is a New York psych-pop quintet fronted by TJ Freda. Stereogum identified the group as a Band To Watch in 2024. The band is preparing Frenzy For The Thrill, its next album, for release through the independent label Captured Tracks.
The album campaign had already included “Hand To The Flame,” described in the source as a hard-hitting lead single. “Every Step” follows it with a contrasting mood and arrangement. Beyond those two songs, the supplied report does not identify other tracks, provide the album’s full track list or give details about how the record was made.
““Everything comes down to perspective.””
— TJ Freda, GIFT frontman
Release-Year Details Still Missing
The report gives the album’s release date as Jan. 15 but does not name a year. It also does not state whether “Every Step” is available on all streaming services, provide a release-day timeline, or say whether the video is part of a larger visual project. No full album track list or additional release plans are included in the source.
Freda’s remarks explain his perspective on the song, but the report does not establish that every element of the video or lyrics has a specific autobiographical meaning. The description of him as beaten up applies to the video’s presentation; no real-world injury or incident is reported.
Album Release Set for January
The next stated milestone is the release of Frenzy For The Thrill on Jan. 15 through Captured Tracks. The source also directs readers to preorder the album. It does not say whether GIFT will announce more singles, publish additional videos or schedule live performances before the record’s release.
Until further details are announced, the confirmed preview consists of “Hand To The Flame,” “Every Step” and the new song’s accompanying video. The album’s year and any further rollout dates remain unreported.
Key Questions
What is GIFT’s new single?
GIFT has released “Every Step,” a track from the upcoming album Frenzy For The Thrill.
When is Frenzy For The Thrill due?
The source lists the release date as Jan. 15 on Captured Tracks but does not specify the year.
What is the “Every Step” video about?
The video follows frontman TJ Freda, shown beaten up, as he travels through the city looking for a moment of peace. The report gives no further production details.
What did Freda say the song is about?
Freda described the song as a reflection on perspective: personal problems can feel heavy even when larger events demand attention, and people may feel guilty about their emotional responses.
How does “Every Step” compare with “Hand To The Flame”?
The source characterizes “Hand To The Flame” as hard-hitting and describes “Every Step” as a softer, shimmering space-rock track.
Source: stereogum.com
